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The current Australian Pork logo, serving as a corporate emblem, consumer advertising symbol, and quality assurance seal, faces the challenge of limited visibility and comprehension. Australian Pork's research led to a simplified logo design, aligning closely with the existing one, but with enhanced simplicity and better recognition on store shelves, based on consumer preferences.

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All food packaging has two non-negotiable objectives - to protect the product as long and as well as possible, and to present it with style. However, some products make achieving this more challenging. Take a tomahawk steak for instance, such a unique cut of meat requires some seriously impressive packaging to live up to it.

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Sustainable plastic packaging - and all the explanations and jargon that come with it - can be mystifying. This is partly because it’s a new frontier, with many in the packaging industry just beginning to move into this space, and partly because there’s a lot of complex and conflicting information available. To put it simply, there are four main ways packaging in Australia can be considered sustainable – it can be reusable, recyclable, biodegradable, or compostable. Let’s break down each of these terms to discover what they mean.

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