Cattleman Rob Cook of Queensland contacted Viking Food Solutions in November 2015 after acquiring an existing Butchers Shop in Bundaberg QLD.
Rob’s vision was to be able to supply the end user, from paddock to plate, his own quality cattle from his property in Bucca QLD and develop the brand of Tender Sprouted Meats.
Their unique farming technique of finishing Brangus cattle on barley sprouts had opened an opportunity to capitalise on their amazing product, as Rob says, “We were trying to get fat cattle all year round and what we basically found was once we started sending cattle off to be MSA-graded [Meat Standards Australia eating quality], we were breeding pretty phenomenal cattle.”
“And the way we were fattening and finishing them we had a product where we weren't really tapping in to the full value of it.”
After an initial phone discussion with Rob Cook, Stuart Mead flew to Bundaberg to discuss the plans for Tender Sprouted Meats and offer machinery and packaging solutions to assist in maximising the potential for the venture. Rob had identified the need to embrace the latest processing and packaging technology to be competitive and ensure efficient delivery of his premium meat, to the retail customers.
The recommendations were made, and Viking supplied various machines including a Maturmeat 150kg Dry Ageing Cabinet from Italy, a state of the art Automatic Hamburger Machine, and a Batter Breading Machine for crumbed meat products. Completing the brand was Viking’s Custom Printed Shrink Bags, proudly bearing the Tender Sprouted Logo and providing outstanding product presentation.
After just a couple months of operation, Tender Sprouted is already becoming a favourite among the locals and those in the know, who appreciate the exceptional quality of the exclusive barley fed cattle and lamb. As business partner Shane Simpson says “the feedback from the local people here has been phenomenal.”
Rob Cook and his wife Sarah, and business partner Shane Simpson